Sell with us

Every part of our campaign is a collaboration, including the method of sale. We’ll advise on which method we feel is right for your property to achieve the best result.

AUCTION
Joel Fredman is known for creating a competitive, well-managed auction environment. All pre-auction offers will be presented for your consideration.

OFF-MARKET
Given the exclusive nature of the properties we represent, we’re known as off-market specialists in Bayside Melbourne. These campaigns are handled with care and discretion.

PRIVATE SALE
A private sale allows you to set a clear price for your property from the outset. We tailor each listing to suit your goals and present your home with confidence to qualified buyers.

EXPRESSIONS OF INTEREST
An expressions of interest campaign runs over a defined period. We manage interest and negotiations carefully, creating healthy competition between qualified purchasers.

Our People

Our people have a deep and abiding passion for property. We genuinely love what we do.

Joel Fredman

Owner & Auctioneer

Sarah Korbel

Senior Sales Executive

Danielle Santalucia

Sales & Concierge

A UNIQUE ADVANTAGE

We specialise in premium Bayside property, but that’s not what sets us apart. These are just some of the qualities that define the Fredman experience.

P — 0413 487 837
E — enquiries@fredman.com.au

EVERY SALE MATTERS

In a personalised business, every single transaction is vital. We don’t rely on dozens of listings at once – which means your property receives the focus, energy, and attention it deserves. Our success relies on delivering outstanding results for every client, not just “moving stock.”

RELENTLESS DRIVE FOR THE BEST PRICE

For us, achieving the highest possible outcome isn’t just important – it’s everything. We work tirelessly to find the right buyer and to negotiate with skill and persistence, ensuring no opportunity is left behind. Larger, high-volume agencies often prioritise speed of sale over maximising value.

TAILORED, COLLABORATIVE CAMPAIGNS

We don’t believe in cookie-cutter marketing. Instead, we design campaigns that are carefully tailored to your home’s unique qualities, your target buyers, and the local market. By working collaboratively with our clients, we create strategies that truly showcase each property’s strengths and deliver stronger engagement.

CREATIVE CONTROL & FLEXIBILITY

A bespoke business has the freedom to innovate and adapt quickly. We aren’t bound by rigid systems or “one-size-fits-all” processes – allowing us to respond dynamically to market feedback and buyer sentiment, ultimately putting your home in the strongest position to sell.

REPUTATION BUILT ON TRUST & RESULTS

In a boutique business, reputation is everything. Our growth comes through client satisfaction, word-of-mouth, and repeat business – meaning we are personally invested in your success. Larger agencies, by contrast, can afford to let some results slip through the cracks because of their sheer volume.

PERSONAL ACCOUNTABILITY

With us, you deal directly with the agent who is personally responsible for your sale. There is no passing you down a chain of junior staff. You receive our full attention, expertise, and accountability from start to finish.