Joel Fredman
Director & Auctioneer
Committed to achieving outstanding outcomes for all of his clients, Director and Auctioneer Joel Fredman founded Fredman Property in 2019 with a desire to create a bespoke, prestige brokerage firm that did not focus on high-volume transactions, but instead offered a fully personalised, first-class service tailored to suit the individual needs of an exclusive clientele in Melbourne.
With unwavering values of trust, authenticity, excellence of service and exceptional results, Joel throws himself into each and every stage of his clients’ property journeys. From the strategic marketing of a home to a successful outcome and beyond, he enjoys every step; fully appreciating the many incredible opportunities that could stem from the life-long relationships he makes along the way.
Superior negotiation skills and an appetite to achieve the best possible price for his vendors are qualities that have seen Joel set genuine records for prices achieved in Brighton’s Golden Mile, Elwood & Sandringham – some of which were accomplished during some very challenging times such as Melbourne’s Covid lockdowns.
Focused on continuing to build a luxury brand helmed by a highly capable team of professionals, Joel has his sights set on being the go-to firm when it comes to the sale of high-end real estate throughout Melbourne’s premier localities including Toorak, Albert Park and the Mornington Peninsula – all with a bespoke approach that remains unrivalled within the industry.
A champion of mental health support and well-being, Joel is a regular contributor to Beyond Blue and other like-minded organisations.
Laura Boldiston
Creative Director
Playing a key role in the marketing vision of all listings, Laura brings a unique and vibrant energy to her position as Creative Director at Fredman.
Tasked with promoting our luxury homes across various social mediums, Laura – a qualified sales agent – approaches her work with enthusiasm, continuously brainstorming new ideas and concepts to ensure the very best outcome for all involved.
Authentic, friendly and empathetic, Laura’s passion for helping people achieve their goals stems from her background as a dietitian, where she assisted clients with making life-changing choices – a quality that has been essential to her success within the real estate industry.
A valued member of our bespoke customer-focused service, Laura’s warm and engaging manner instantly puts clients at ease, providing individuals and families with a welcomed comfort at a time when emotions often run high. Whether guiding potential buyers through open homes or cultivating an online presence through social media, her nurturing nature and unwavering commitment to the well-being of all clients is backed by a genuine care that goes way beyond the transaction.
Elin Stuart
Business Manager
Born in Melbourne’s beautiful bayside and with a career that has brought her full circle back to the area, Elin Stuart is an accomplished service professional with a passion for living and working by the bay. Bringing her expertise to Fredman Real Estate in her role as Business Manager, Elin’s extensive experience, combined with exceptional organisation and communication skills, make her the perfect “support person” for anyone navigating the process and associated stresses of selling their home.
Having worked internationally in a variety of executive roles, there is not much Elin hasn’t encountered and while she is a natural problem solver, she is also a dynamic motivator & dogged negotiator whose attention to detail as well as reliability and accountability is second to none.
A natural empath who takes the time to listen and understand as well as an efficient multi-tasker, Elin’s real forte is being able to tailor bespoke solutions suited to every situation – ever committed to seeing a sale through to the end, her track record shows her ability to overcome challenges and work through to a successful outcome. Alongside director Joel Fredman, Elin’s goal is for Fredman Real Estate to be recognised as the natural choice when selling prestige properties.
Having travelled the world, Elin is confident she has chosen the best place to settle, cherishing the privilege of being able to spend time with family and furry friends so close to the beach.
Rina Ma (小马)
Sales Executive
Delivering first-class client service each and every time, Rina Ma brings a vast range of knowledge and expertise to her role as Sales Executive with Brighton’s boutique agency, Fredman.
Moving to Australia from North China in 2009, Rina undertook a double bachelor’s degree before studying for her Masters in Business Administration – demonstrating the importance she places on education and bettering her skill-set in order to be the best resource & support she can to her clients.
Since commencing her career in Real Estate in 2015, Rina steadily rose from sales assistant to partner, winning multiple sales awards along the way. Always enthusiastic & energetic, and with a warm, engaging and positive outlook, Rina is dedicated to helping her clients achieve incredible results through excellent negotiation skills and an ability to build a true rapport with prospective buyers. Rina’s knack for overcoming seemingly impossible hurdles in pursuit of the perfect outcome is a trait that will reassure anyone considering engaging her services.
With a multicultural background and fluent in both Mandarin & English, Rina lives in Brighton with her family; her passion for luxury homes and outstanding networks both locally and overseas ensures she is able to work with families to achieve their goals.